A resource-sharing community for Canadian HIV and hepatitis C service providers

Campaign materials

Contributing Organization: 

The AIDS Committee of Durham Region (ACDR) over the years has produced campaigns that have received national and international recognition. While some campaigns have been controversial, a bit cheeky and fun, we are pleased that they have helped increased awareness around HIV/AIDS.  In our campaigns we have always strived to make them sex positive.

Resources in Resource Collection

Internalized Homophobia

This booklet on Internalized Homophobia was created by an Intern student working with our Black, African and Caribbean Community Outreach (BACCO) program.  The booklet was created for outreach to LGBQ communities, including African-Caribbean and Black (ACB) populations. This content in the guide is used with permission from Revel and Riot

Got Balls? On-Site HIV testing

Created with the help of one of our clients to help promote on-site anonymous HIV rapid point of care testing.  This poster with two versions was used to get the attention of gay, bi and MSM to visit website to request appointment date/time.  In addition to this poster Durham Regional Public Health had their own poster to promote the testing along with tear-off cards. As well, we created a very graphic 'Got Balls?' banner Ad for placing on Squirt.org. Our Harm Reduction Coordinator created labels that she placed on water bottles to promote the testing to her IDU clients.

HIV Stigma Campaign

HIV Stigma campaign (condoms_cant_prevent.pdf) was created with feedback from gay/bi/msm in the Durham Region using an online survey.  The sample with posters A and B (condoms_ineffectivesmall-horz.jpg) are the original concepts that we posted on the survey.  30 men completed the survey.  A $100 Stag Shop gift card was offered as an incentive for the men

Get Tested! M2M campaign

The AIDS Committee of Durham Region and the DMAN (Durham Men's Active Network) Advisory Council created this HIV testing awareness campaign in July 2013 using an online survey. The results of that survey can be found here on SAGE under 'Evaluation reports'

AIDS Changes Everything

ACDR's 2007 M2M (Man 2 Man = Gay, Bisexual and MSM) HIV/AIDS Awareness campaign featured Bo Ladashevska, International Mr. Leather 2006 and his partner Guy Primeau in a series of five posters.  There are 27 photos in total from the photo shoot.  ACDR has shared some of that imagery to other ASO's for campaigns, such as; ACT's Use Your Head When Giving It: Blow Job Tips

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