Advertising on the Internet: Tips and Lessons from CATIE’s On-Line Syphilis Campaign | Sage
A resource-sharing community for Canadian HIV and hepatitis C service providers

Advertising on the Internet: Tips and Lessons from CATIE’s On-Line Syphilis Campaign

The purpose of this document is to share CATIE’s experience with on-line advertising and report on the strengths, challenges and important considerations involved in reaching gay/bi/MSM men on the internet to communicate health information, expand the reach of social marketing campaigns, and potentially recruit participants for research and programming.

Contributing Organization: 
Contact person:
Publication Date:
2011
Resource Type:
Available language(s):
Specific population(s):
Copyright:
Unedited, non-commercial reproduction allowed with credit to author.
Record last updated:
Tue, 12/17/2013 - 10:32