Advertising on the Internet: Tips and Lessons from CATIE’s On-Line Syphilis Campaign

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The purpose of this document is to share CATIE’s experience with on-line advertising and report on the strengths, challenges and important considerations involved in reaching gay/bi/MSM men on the internet to communicate health information, expand the reach of social marketing campaigns, and potentially recruit participants for research and programming.

Contributing Organization:
CATIE
Contact person:
Erica Lee
Publication Date:
2011
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Copyright:
Unedited, non-commercial reproduction allowed with credit to author.
Record last updated:
Wed, 14/04/2021 - 13:16