HIV Stigma Campaign

HIV Stigma campaign (condoms_cant_prevent.pdf) was created with feedback from gay/bi/msm in the Durham Region using an online survey.  The sample with posters A and B (condoms_ineffectivesmall-horz.jpg) are the original concepts that we posted on the survey.  30 men...

Living with HIV

‘Living with HIV’ aims to bring awareness to the multiple challenges people living with HIV face.  Three posters make up this campaign – all contain the same messaging, only the imagery changes.  One image is a woman and the other two featuring...

PEP Can Stop You From Getting HIV

Launched in October 2013, posters, postcards and condom/lube packs were distributed to bars, clubs and bathhouses to alert gay and bi men – the community still most affected by HIV in Toronto – of the existence of post-exposure prophylaxis (PEP) for...

Get Tested! M2M campaign

The AIDS Committee of Durham Region and the DMAN (Durham Men’s Active Network) Advisory Council created this HIV testing awareness campaign in July 2013 using an online survey. The results of that survey can be found here on SAGE under ‘Evaluation...

Get Tested – Youth campaign

The Get Tested campaign was developed with the assistance of the Youth Advisory Committee at the ACDR. Its messaging encourages youth to get tested for HIV with the use of popular culture graphics. It was distributed nationally through CATIE in 2013 to present.

Libido Insurance

With Libido Insurance our goal was to produce a campaign that presented condoms from a slightly different perspective and one that would be sex positive.  Pulling from some popular insurance advertisements we went a bit cheeky, transforming them for a different kind...

Attack of the Cursed Syphilis

Since 2002, Toronto has seen a dramatic increase in documented syphilis cases. Ninety-five percent of syphilis infections are among men, with gay and bisexual men comprising 83% of infections among men. An increasing number of men diagnosed with syphilis are also...