'The Other Blue Pill' posters (English and French – poster only) were created to promote the PrEP in Durham Campaign website – www.PrEPinDurham.ca. The aim of the campaign is to make gay, bi and msm aware of what PrEP is, how it is used and how to access PrEP in Durham region. The website features videos of a man living in Durham region who is on and is accessing PrEP locally, general information about PrEP and how to access it is provided, along with links to various resources.
The campaign was created by ACDR in collaboration with the Positive Care Clinic at Lakeridge Health, and Durham Public Health.